Originally posted on itelligence blog:
Wherever we go and whatever we do, we are discovering the internet for things to buy within seconds. And our expectations for a good web shop are not little. We demand a lot. We want it to understand our needs, have an eye-catching user interface on all of our different devices and, of course, sell products with sound prices. We interact with businesses through many different channels – Internet, telephone, email, fax, and increasingly mobile- from initial search and research to post-purchase support and service. But it is not easy for a company to meet all those requirements independently if you are active within the B2C or B2B market. A customer knows the brand, BUT they don´t differ between channels to engage with you, and they are expecting that all provided information is available at every touch point at any point of time.
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