Mobile Content’s Two Big Questions Are Platforms And Payments


fiona black and white

Fiona Gellatly, MEF North America General Manager, explores the fundamental issues facing companies trying to crack the mobile conundrum, and gives a sneak preview of a new forum for MEF North America members to share knowledge and exchange solutions to real-world challenges, coming in Fall 2013.

No one who’s paid attention to entertainment industry trends is surprised by the rocketing consumption of digital entertainment on mobile devices. Just under six years from the introduction of the first mass-market mobile-connected media device (Apple’s iPhone), consumption of digital content on mobile is the fastest growing segment of the market. Ooyala’s widely cited Video Index for Q1 2013 shows mobile consumption share grew 33% in the quarter, after growing almost 100% in 2012.

Seeing this kind of potential, content companies and distributor/retailers should be rushing to get digital content to mobile. Many have mobile distribution and payment in place, but even the early players…

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