Snap and Shop: Cellum developing object recognition for purchasing apps

MOBILE PAYMENTS BLOG

As impressive and efficient as mobile payment systems based on QR or bar code scanning can be, the emerging technology of object recognition holds even more promise.

Object recognition (OR, also known as “image recognition”) harnesses the advanced sensors and processing power of modern smartphones and other mobile devices to give applications the ability to recognize specific objects viewed by the device.

Coupled with a payment system, OR represents the “holy grail” of m-commerce, allowing shoppers to simply point their smartphones at an item and then purchase it or a related service immediately.

object-recognition-big

For example, a person riding the metro might see someone carrying a handbag and be able to not only identify what kind of bag it is, but to see several offers from retailers for the bag – and then to buy it before reaching the next metro station. This person could also use OR to pay…

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