BuzzWell PR Blog

As a start-up, maximizing time, value and resources is the only way to ensure proper growth and success. You’ve got to be lean – pun intended. Eric Ries’ Lean Startup philosophy “seeks to eliminate wasteful practices and increase value producing practices during the product development phase so that startups can have a better chance of success without requiring large amounts of outside funding, elaborate business plans, or the perfect product.“ So if it is not a catalyst for growth, then there’s no time to waste on it. Makes perfect sense.

What doesn’t make sense to me is that when looking at areas in the budget to cut back on or completely forgo, PR is often the leading contender for many startups. My perplexity isn’t coming from the fact that my mortgage, bills and frivolous motorcycle expenditures depend on my income from practicing PR, rather, the undeniable truth that PR is…

View original post 566 more words

Advertisements