Streaming-TV

Streaming music platform Pandora has tried a lot of things to both raise its income and increase its subscriber base, but the company is getting especially aggressive with a brand new ad model that promises an hour of ad-free music for just clicking on a banner ad. The new ad product, named Sponsored Listening, has a couple of big brands that are eagerly joining in the beta testing, which is initially launching only on Pandora’s mobile app. That’s a shrewd move since about 80% of its users listen on a mobile device, although the company projects a desktop version to come a few months down the line. […] Pandora, like the other non-interactive streaming music platforms, faces some challenges when it comes to converting users to subscribers. Because it’s a passive radio-like experience, the user has less control over the exact songs that can be accessed. While many users are…

View original post 48 more words

Advertisements