Kalapana Enterprises, Inc.

Brand marketing in itself isn’t exactly rocket science, but even the most experienced marketers on board still commit the worst mistakes possible. Once they do, then another business opportunity vanishes into thin air. Here are some of the worst.

Detached messaging – Marketers still have the tendency to focus on what they believe are the most important and note-worthy values their product or service has. However, doing this essentially drives customers away, sometimes even for good. Customer values must always be put forth and communicated effectively.

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