Jaclyn Freedman

You can now send money via…  Snapchat (and Square Cash).

What does it all mean?

Google Wallet, Apple Pay, Venmo, and now Snapcash? With so many mobile wallets unveiling from established brands we trust, does Snapchat have a chance?

You decide:

Yes:

Snapchat offers the only money transfer service from a truly consumer perspective. (+1)

As of August, 100 MILLION people were actively using Snapchat with their closest friends (+1)

There is potential for brands to utilize Snapchat as a way to visually display their capabilities, even allowing consumers to make instant purchases. (+1)

18+ US users can now sign up by adding a Visa or Mastercard debit card, with all account details being held by Square Cash. (+2)

Ease of use: simply type a $ sign, and the  send button turns green. Send funds to  friends and if they don’t sign up within 24  hours, the money is put directly back…

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