Endless Good Blog

gandhi

People and the power to make positivechanges are the biggest assets (capital) of socially conscious businesses.

Although there are going to be inevitable challenges that social start-ups will face and financial capital that traditional profit-driven corporations have easier access to, social business have powerful advantages that are unattainable by traditional businesses. 

In a capitalistic society, profit-driven companies are more likely to raise capital, access resources (with its capital), offer incentives to attract customers/investors/partners.

However, the new generation of social start-ups are lean, genuine, have power to start a movement, and can connect with people.  These are valuable assets that traditional corporations do not have.  Social start-ups should leverage these elements to create meaningful movements that transcend the monetary game.

Although social start-ups don’t have as much assets and power (monetary) as corporations do, we believe that these small giants can still make some noise our socially conscious community today!

In a gentle way, you can shake the world.

-Gandhi

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