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What is with Apple’s obsession with both golden materials and color? This was quite an unusual and obviously eye-catching phenomenon that Tim Cook himself had to intervene in order to offer some acceptable explanation. It seems that we have to look for answers all the way to China.

Why? Well, you should probably know by now that China has become the second most important market for Apple, right after the US home field. Yes, dear cyber boys and girls, the old lady Europe just cannot eat enough apples compared the insatiable Chinese appetite.

That is why, Apple has to closely follow the Chinese trends and customer preferences. In Asia, the color of gold is the true color of success. It seems that the Chinese top customers have to have gold everywhere they look and everything they touch. If an Apple does not come in gold edition, then you are in…

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